Advertising in Google - Google Search Network Vs Google Display Network

Save money by learning through my experience in Google Search Adwords.

Initially we select Google Display network for our Google Advertising. We have a lot of clicks. We thought we have done successful advertising. Then we realize that almost no people click to fill up our form. No leads. Advertising dollar is wasted. We search for answer. One major clue is many people use this to make money from click. Not real prospect. No real customer.

Learn from our mistake.

Search vs. Display
Select Search Network Only for your campaign type so you’re targeting only the Google Search Network and not the Display Network.

The display network is a completely different animal than search advertising and it requires a different set of keywords, ads, and landing pages. So always set up separate campaigns to target each network.

In our experience we got many clicks from Google Display Network but almost Zero people actually click our form to become our leads. We kind of suspect people are abusing the Display Network to make money from the clicks. We stopped advertising using Google Display Network after that experience. You should try Google Search Network even though it is more expensive per click.

Run through this check list and see if you are doing the right thing when you start your business.

Run through this check list and see if you are doing the right thing when you start your company:

 

This checklist is prepared for both existing entrepreneurs or going to be entrepreneurs. For the start-up entrepreneurs, the checklist will guide you to ensure you are doing the right things when you start your venture. It will help you avoid countless mistakes that typical new entrepreneurs will do. The mistakes can set you back for many years. For some entrepreneurs the mistakes actually killed their venture.  This checklist will help you to identify the mistakes and help you to move forward correctly.

For those entrepreneurs that already run their business, you may have encounter some of the mistakes. You may have corrected your mistakes. The checklist will help you to identify other areas that you may want to look at. It will help you identify certain weaknesses and will help you push your venture to a higher level.

No matter of you are just starting or you are already an entrepreneur, the check list will be very valuable.

It will just take a few minutes of your time yet it will help you build your bright future. 

Checklist to build successful business:

Have you written down your Definite Chief Aim?  Will it help to guide you during difficult times? Is it strong enough to pull you through?  

Have you identified your product Unique Value Proposition? How strong is the value proposition? Will customer pay for it?  

Have you identified your target market? Who are they? Why wold they need your product?

Have you studied your competitors? What are their strength? What are their weakness? What area you can win?

Have you done your research on your market size? How big is it? Where is your niche?

Have you done your study on what is the things that have changed that will allow you to win in the market? It could be technology or others. 

Have you build your marketing team to create business leads? Do you have a strategy to get leads? No leads, no sales.

Have you trained your sales staff on successful sales techniques? How to set up meeting. How to do sales presentation. How to close sales.

Have you identified your target customer or target person in your leads generation? Who is having the headache in that organisation?

Do you have internet marketing plan? It could be using Facebook, or Google. What is your process?. What are the keywords, landing pages?

Have you set up your budget for the internet marketing? It could be using Facebook or Google. Is it sufficient? Do you know how to do it?

Do you have a strategy to develop your Distributor network? Do you have training strategy? Is your commission competitive? Do you have tools to manage them efficiently?  

Do you have KPI for your sales staff? What are they? Do you have the tools to manage your sales team efficiently? Can your sales people get access to required sales data instantly while travelling?

Do you have a system to help you manage your operation effectively? 

Do you have detailed report? Do you have standard process? Is your business organised well? Can your company run smoothly when you are not in the office even for weeks?

Can you get access to your company data efficiently? Can you get it from anywhere you are? Can you get data fast?

Do you use integrated system to manage your company operation? Is your sales integrated to inventory, to account? Are you efficient?

Is your accounting system giving you the reports that you want? Can you get access to it anytime you want? Can you see the detailed reports? Can you see company Dashboard? Can you see financial ratio trends?

Is your payroll system gives you the efficiency you want? Is it saving you a lot of time? Is it making your payroll team more efficient?

If you have many NO’s in the checklist, it is good for you to review your business strategy and activities in your effort to build a successful and growing business. Review your weakness and correct them. Review your result and fine tune as you learn more.

You can also download our full workbook on building a successful business in our eBook called “Start-up to Million Dollar Venture” by clicking here.

Are you processing your payroll efficiently?

You are running your company yet you are not very sure you are running it efficiently? Do you still process your Payroll manually? Do you spend too much time processing it? Do you comply to the government requirements? Can you get your payroll data from anywhere? Learn about how to use Payroll system using the cloud and mobile technology that will transform the way you manage your company. Learn how successful companies use cloud and mobile tools to perform better than you.

The Payroll Workshop will help you to identify the necessary tools, reports and indicators to help you manage and monitor your company performance effectively. You will learn how to use technology to run your company more efficiently. No delays, no mistakes in the calculations and forms.

Administration staff Payroll knowledge

1.      Do they know how to do proper Payroll processing?

2.      Do they know how to build the Payroll reports?

3.      Do they know how to process EPF deductions and fill up the EPF Forms? How to pay EPF? Direct to EPF? Pay via bank?

4.      Do they know how to process SOCSO deductions and fill up the SOCSO Forms? How to pay SOCSO?

5.      Do they know how to process PSMB deductions and fill up the PSMB Forms? How to pay PSMB?

6.      Do they know how to process Zakat deductions and fill up the Zakat Forms? How to pay Zakat? Which State?

7.      Do they know how to process the EA Form? How to fill up the form? For resigning staff? For staff joining after January?

8.      Do they know how to process Staff salary after the various deductions? How to pay direct to staff? Pay via bank? Using bank text file?

9.      Do they know what data to give to accounting department? Salary? Deductions? Company deduction? Staff deductions?

Look at the tools you provide to your Payroll staff

1.      Do you provide them with the Payroll tools?

2.      Can they do Payroll transactions in short time?

3.      Can they get access from anywhere? Anytime? Can they work from home during weekends?

4.      Can the staff get they payslip on-line? Can they get historical data?

5.      Can they get their EA Form on-line?

6.      Can they provide you the payroll reports instantly? Monthly trend? Comparisaon?

Look at the tools you use to manage your company payroll

1.      Can you view your payroll reports from anywhere? Anytime you want?

2.      Can you see the Payroll Dashboard instantly?

3.      Can you see comparison instantly? Compare with last month? Percentage increase?

4.      Can you see financial ratios? Compare payroll with sales?

5.      See trend of payroll with sales? Sales per head? Profit per head?

If you have many NO ANSWERS, come to our Payroll management workshop and learn  about the techniques and the technology that will help you transform your Administrative and Payroll team performance. Your competitors may already use some of the techniques and some of the advanced technology to win in your market. Do not be left behind. Improve and win.

Click to register to this FREE workshop to transform your Payroll and Admnistration team.